About the Course
📘 What’s Included ✔ 111 detailed slides ✔ 8-week content planner tips ready to implement ✔ Canva design advice for effortless branding ✔ Caption + hook ideas for Reels & posts ✔ Instagram Story & Giveaway ideas ✔ Lifetime access to updates
💻 What You’ll Learn Inside this course, you’ll get step-by-step lessons to help you: 💗 Create content that reflects you and your brand’s personality 💗 Design stunning visuals in Canva (no design experience needed!) 💗 Write captions and hooks that stop the scroll and convert to bookings 💗 Use Instagram Stories, Reels & Carousels to boost engagement 💗 Plan your content with a full 8-week social media calendar 💗 Build a loyal community that trusts and books with you
🪞 Why This Course Was Created As a lash designer and educator, I know how hard it can be to balance clients, learning, and marketing. That’s why I built this course — to simplify social media for beginners and give you a clear roadmap to grow your beauty business online while staying true to your brand. This isn’t just another generic social media course — it’s created by someone in the beauty industry, for the beauty industry.
🎀 Who It’s Perfect For This course is for: 💫 Lash artists ready to build a brand, not just post lashes 💫 Beauty professionals who want structure and strategy 💫 Beginners who want confidence with Canva, captions & content 💫 Anyone ready to attract their ideal clients consistently
💕 Meet Your Instructor — Victoria, Lash Designer & Educator
Hey lovely, I’m Victoria, founder of Lashes by Victoria✨ — a Plymouth-based lash designer, educator, and beauty business mentor. With over 13 years in the industry, I’ve built a 5⭐️-rated brand known for bespoke, non–copy-and-paste lash artistry and for helping women feel confident — both in their lashes and in their businesses. What started as a passion for creating customised lash designs soon grew into a love for teaching others how to build their own dream careers. Over the years, I’ve trained countless students — from total beginners to advanced lash artists — guiding them step-by-step with the same care and detail I give every client in my chair. Through this course, I’m bringing that same level of education online — combining everything I’ve learned about social media, branding, and client attraction so you can grow a beauty business that feels authentic to you. I’m here to show you that you don’t need a huge following or expensive equipment to build a thriving brand — just the right strategy, mindset, and consistency. So grab your matcha, open your Canva, and let’s build your dream beauty business together. 🩷
Curriculum
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Jumpstart: Social media marketing
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Social media marketing course
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Welcome
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Here is what you will learn
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Here’s what you will learn 2
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Find your niche
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What Is Engagement?
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Targeting your ideal audience
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Crafting an Instagram bio
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Crafting an Instagram bio 2
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Crafting and Instagram bio 3
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Stan store
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The 4 essential Instagram actions
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Understanding Instagram feeds
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Quote
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What to post
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How to stay consistent
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Beginner tip
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Examples of post styles
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How to use hashtags
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Using hashtags and keywords
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Lash - bundle by Victoria
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Lash - bundle by Victoria 3
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Lash - bundle by Victoria 2
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Lash - bundle by Victoria 4
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Using keywords keyword - SEO for Instagram
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Market research
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Market research 1
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Market research 2
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Market research 4
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Step one
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Step 2 _ step 3
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Step 4 _ step 5
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Summary
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Creating Reels & TikToks – Bite-sized content that makes a big impact.
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What You Can Post (Content Ideas)
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Tips for Reels + TikTok Success
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Beginner-Friendly Tools
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Final Advice for Reels & TikToks
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Welcome to Canva Branding Basics
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Why Branding Matters in Your Lash Biz
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Client Love
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Your Brand Vibe = Your Visual Story
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Canva Must-Haves to Get Started
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Understanding Brand Colours
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Pick Your Brand Fonts
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Create Visual Consistency
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Tips for Cohesive Visuals
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Editing with Canva
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Why Editing Matters
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Clean Up Cluttered Photos
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How to Use Text Like a Pro
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How Do You Add Personality
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Canva Magic Tools to Try
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Your Canva Editing Checklist
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Canva Tips & Tricks
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Why Canva is Your Best Friend
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Shortcut Keys You’ll Love
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Personal Productivity Hacks
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Instagram Advertising – Basics of Boosting and Paid Posts
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Boost vs Ads Manager
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What makes a good ad?
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Budget tips
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Using a Booking System
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Growing Your Social Media Presence
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Client Relationships & Community
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Deals & Giveaways
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Deals & Giveaways
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Deals & Giveaways
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Types of Content That Work
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Types of Content That Work
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Educational Content
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Entertaining Content
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Inspirational Content
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Promotional Content
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Community & Relatable Content
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Pro Tip
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Mix It Up and Stay Fresh
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Keep Your Audience Watching (and Buying)
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Why Stories Matter?
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What to Post on Stories
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Pro Tips for Story Success
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A Full 8-Week Content Planner
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Why You Need a Content Plan
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How to Use This 8-Week Planner
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Bonus Tip: Batch & Schedule
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Instagram Caption Prompts
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Why Captions Matter
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Types of Captions You’ll Use
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Structure for a Strong Caption
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Example Prompts to Try
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Pro Tip
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Reel Hooks That Grab Attention
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What’s a Hook?
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How to Create Scroll-Stopping Hooks
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Examples of Hooks for Lash & Beauty Reels
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Visual Hooks That Work Too
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Pro Tip: Combine Hook + Caption
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Try This Formula
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Quarterly Action Plan – Set Realistic Goals and Hit Them
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What Is a Quarterly Action Plan?
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What People Are Saying
Discover how our course has transformed the lives and careers of our students. Join them in experiencing the magic of classic lash extensions.
“I finally understand how to plan my content and show up consistently — my bookings have doubled!”
Uk
“Victoria makes everything feel simple and achievable. My Instagram actually looks professional now!”
Working mom
🩷 Join the Course Now
Build your beauty business with clarity and confidence. ✨ Enrol today and get instant access — start learning at your own pace from anywhere.
£14.99